Ad for Honda -

  >> If you haven't seen this ad - well, wow - very cool - it takes a while to
  > >open - the flash file is nearly 4 meg - maybe they will do one for a
Honda
  > >Motorcycle...
  > >
  > >http://dwulet.com/honda
 >
 > Cleaver. We can all see now that Honda's paying it's marketing dipshits
 > FAR more than it's engineers;)
 >
 >
 > 01 Sprint ST "RED"
 > Bob Nixon, Phoenix Az.

Good point, six million seems a bit excessive for a commercial and would pay
for alot of R&D. Still a cool Rube Goldberg however.

JD
 >> Stay informed about: Ad for Honda - 

on 7/18/03 8:56 PM, John Dwulet wrote:

   >>> If you haven't seen this ad - well, wow - very cool - it takes a while to
   >>> open - the flash file is nearly 4 meg - maybe they will do one for a
 > Honda
   >>> Motorcycle...
   >>>
<font color=brown>   >>> <a rel="nofollow" style='text-decoration: none;' href="http://dwulet.com/honda</font" target="_blank">http://dwulet.com/honda</font</a>>
  >>
  >> Cleaver. We can all see now that Honda's paying it's marketing dipshits
  >> FAR more than it's engineers;)
  >>
  >>
  >> 01 Sprint ST "RED"
  >> Bob Nixon, Phoenix Az.
 >
 > Good point, six million seems a bit excessive for a commercial and would pay
 > for alot of R&D. Still a cool Rube Goldberg however.
 >
 > JD
 >

Word is they did not splice multiple video shots together for this piece.
It's all for real. The part I was skeptical of was the wheel rolling uphill,
but then a buddy pointed out that the wheel was likely sufficiently weighted
on the rim.

Yeah, very cool. And Bob, cool marketing drives customer interest, which
drives purchases, which provide cashflow, which allow for R&D, product
development and of course... more cool marketing. It's not as easy as Kevin
Costner in "Field of Dreams": if you only build it, they won't come. You
have to build it, and also capture customer interest. I would guess anyone
who saw that Honda ad on TV was thinking and talking about it for a while
(like we are here)... which is exactly the point.

--
Jamin Kortegard
2002 YZF-R1
2003 WRX

 >> Stay informed about: Ad for Honda - 

On Sat, 19 Jul 2003 12:45:50 -0700, Jamin Kortegard
wrote:

[...]

 >Yeah, very cool. And Bob, cool marketing drives customer interest, which
 >drives purchases, which provide cashflow, which allow for R&D, product
 >development and of course... more cool marketing. It's not as easy as Kevin
 >Costner in "Field of Dreams": if you only build it, they won't come. You
 >have to build it, and also capture customer interest. I would guess anyone
 >who saw that Honda ad on TV was thinking and talking about it for a while
 >(like we are here)... which is exactly the point.

Once again Jamin never fails to amaze me with his understanding of the
superficial nature of capitalism and that most folks are, well......dumb
as that Yamaha ad, with the jackass chasing his golf ball on an R6;)

That Honda ad was very clever, though. I guess that means Honda's might
appeal to the intelligent but anal types, where' as Yamaha's market
segment is on down the food chain?,


01 Sprint ST "RED"
Bob Nixon, Phoenix Az.
 >> Stay informed about: Ad for Honda - 

"_Bob Nixon_" wrote in message
news:2qMZP5nl7D3LJGXVXgl4EtJ5qr=r@4ax.com...
: On Sat, 19 Jul 2003 12:45:50 -0700, Jamin Kortegard
: wrote:
:
: [...]
:
: >Yeah, very cool. And Bob, cool marketing drives customer interest, which
: >drives purchases, which provide cashflow, which allow for R&D, product
: >development and of course... more cool marketing. It's not as easy as
Kevin
: >Costner in "Field of Dreams": if you only build it, they won't come. You
: >have to build it, and also capture customer interest. I would guess
anyone
: >who saw that Honda ad on TV was thinking and talking about it for a while
: >(like we are here)... which is exactly the point.
:
: Once again Jamin never fails to amaze me with his understanding of the
: superficial nature of capitalism and that most folks are, well......dumb
: as that Yamaha ad, with the jackass chasing his golf ball on an R6;)

What about the ZX-6R commercial where the guy DYP's an RV?

:
: That Honda ad was very clever, though. I guess that means Honda's might
: appeal to the intelligent but anal types, where' as Yamaha's market
: segment is on down the food chain?,
:

Doh!



--
Andrew
00 Daytona
00 Speed Triple
http://ultrasupercool.com

The Bikes of Reeky
http://www.ultrasupercool.com/reeky/bor.htm
 >> Stay informed about: Ad for Honda - 

Jamin Kortegard wrote:
 > on 7/18/03 8:56 PM, John Dwulet wrote:
 >
 >
   >>>>If you haven't seen this ad - well, wow - very cool - it takes a while to
   >>>>open - the flash file is nearly 4 meg - maybe they will do one for a
   >>>
  >>Honda
  >>
   >>>>Motorcycle...
   >>>>
   >>>>http://dwulet.com/honda
   >>>
   >>>Cleaver. We can all see now that Honda's paying it's marketing dipshits
   >>>FAR more than it's engineers;)
   >>>
   >>>
   >>> 01 Sprint ST "RED"
   >>> Bob Nixon, Phoenix Az.
  >>
  >>Good point, six million seems a bit excessive for a commercial and would pay
  >>for alot of R&D. Still a cool Rube Goldberg however.
  >>
  >>JD
  >>
 >
 >
 > Word is they did not splice multiple video shots together for this piece.
 > It's all for real. The part I was skeptical of was the wheel rolling uphill,
 > but then a buddy pointed out that the wheel was likely sufficiently weighted
 > on the rim.

Even more than that, they had a pile of bolts taped inside the tire itself,
and then very carefully set it perfectly balanced and held ther breath
(same for just about every other setup too)
It was taken in one single take (number 6oo and something I think)
wish I could find the e-mail I had fo rthis the first time this came
around - it also had a link to an article. Plus the original honda
site that had this (european honda) also had some of the inside info.
Now all I can find is a download of the movie - no other info.
(plus there is a movie of V. Rossi driving a civic?!?)

 >
 > Yeah, very cool. And Bob, cool marketing drives customer interest, which
 > drives purchases, which provide cashflow, which allow for R&D, product
 > development and of course... more cool marketing. It's not as easy as Kevin
 > Costner in "Field of Dreams": if you only build it, they won't come. You
 > have to build it, and also capture customer interest. I would guess anyone
 > who saw that Honda ad on TV was thinking and talking about it for a while
 > (like we are here)... which is exactly the point.
 >

Yep! and my favorite section was the wacky walking windshield wipers.

another FYI tidbit - every singe thing in the whole contraption was
parts from thenew car - and at the time of filming there was only two
or three prototypes available - soand they completly dissassembled one for this.

Bruce
 >> Stay informed about: Ad for Honda - 

on 7/19/03 1:49 PM, _Bob Nixon_ wrote:

 > Once again Jamin never fails to amaze me with his understanding of the
 > superficial nature of capitalism and that most folks are, well......dumb
 > as that Yamaha ad, with the jackass chasing his golf ball on an R6;)
 >
I don't care much for that R6 ad. I like the ZX-6R ad andrew mentioned much
better. Maybe it's because I'm not a golfer.

 > That Honda ad was very clever, though. I guess that means Honda's might
 > appeal to the intelligent but anal types, where' as Yamaha's market
 > segment is on down the food chain?,
 >
I would have to agree with you there. Not saying all their customers are
"down the food chain", but their target market certainly is, compared to
Honda auto customers.

--
Jamin Kortegard
2002 YZF-R1
2003 WRX
 >> Stay informed about: Ad for Honda -